Tuesday, April 3, 2012

The Easter Parade

One of the best things about spring is the happy return of cheerful colors in everything--flowers, clothes, and even store displays to push spring merchandise. We are very big on color.

Target has long been one of our favorite stores for any number of consumer-centric reasons. One of the things it does best is in-store displays, such as the winsome and emotionally compelling pet section complete with wordless lifestyle images of people and pets. (Yes, if we had a dog, our lives would be just as happy and carefree.) In fact, we may go back and do a whole series on Target signage.

Recently, the store has had its "Hop Shop" boutique with Easter goods and candy that was highlighted by a sensational use of color across the aisles. The images of large-scale Peeps, dyed eggs in grass, the prism-like bars or color that appear against the back wall and are echoed in the egg mobiles, blend in with the yellows, lavenders, greens and pinks of all that Easter merchandise to make a colorphile's day. Add to that the vaguely retro font for "hop," "basket" and "Happy Easter" that invokes the nostalgia that spurs buying. Well done.

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